Consumer judgment and decision-making related to:
Interplay of affect and cognition
Charitable giving and ethical consumption
Social networking
Branding
Education
Ph.D. in Marketing (Minor: Psychology), May 2007
,Carlson School of Management, University of Minnesota
Master’s in Business Administration, February 2001
, Seoul National University, Seoul, Korea
Bachelor’s in Business Administration, February 1999, Seoul National University, Seoul, Korea
Experience
Sungkyunkwan University Associate Professor of Marketing, September 2012 - present
John Molson School of Business, Concordia University
Associate Professor of Marketing, June 2012 - August 2012
Assistant Professor of Marketing, June 2007 - May 2012
Journal Articles
(2022)
소비자의 자기 발전 인식이 제품 업그레이드 및 상표 전환에 미치는 영향에 관한 연구.
마케팅연구.
37,
1
(2021)
구전 정보 전달의도에 대한 암묵적 자기이론의 영향에 관한 연구.
지역발전연구.
30,
1
(2020)
기업의 사회적 책임 활동(CSR)이 소비자 의사결정에 미치는 영향.
지역발전연구.
29,
3
(2020)
암묵적 자기 이론이 서비스 실패에 대한 소비자의 반응에 미치는 영향.
소비자학연구.
31,
6
(2019)
#해시태그: 암묵적 자기이론이 인스타그램 해시태그 사용에 미치는 영향*.
소비문화연구.
22,
4
(2019)
The (Dis)Advantage of Friendship on Information Search and Satisfaction.
CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION.
36,
3
(2019)
You Want More When You Have Something in Your Hand.
아시아마케팅저널.
20,
4
(2018)
The Influence of Implicit Self-Theories on Causal Inferences about Superstitions and Consequences on Subsequent Tasks.
Journal of the Association for Consumer Research.
3,
4
(2017)
영유아 통합예술교육 프로그램에 대한 해외 사례 분석 및 도입 방안에 관한 연구 - 싱가포르 에듀드라마(Edudrama)와 미국 베리 영 피플스 콘서트(Very Young People’s Concert)를 중심으로.
문화와 융합.
39,
6
(2017)
온라인채널을 통한 제품 노출이 소비자 포만과 제품선호도에 미치는 영향- 블로그 포스트를 중심으로 -.
유통연구.
22,
1
(2016)
In distrust of merits: the negative effects of astroturfs on people's prosocial behaviors.
INTERNATIONAL JOURNAL OF ADVERTISING.
35,
1
(2015)
Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment.
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES.
131,
(2015)
Consumer Reactions to Products of Social Enterprises: An Application of the Stereotype Content Model.
아시아마케팅저널.
17,
1
(2015)
Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction.
JOURNAL OF CONSUMER PSYCHOLOGY.
25,
1
(2014)
Is Scissoring a Metaphor for Disconnecting a Relationship?.
Gadjah Mada International Journal of Business.
16,
3
